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Discover how much rent your property could earn. Learn the factors affecting rental income and use Landlo’s free rental calculator for an accurate estimate.
Introduction
Setting the right rent is one of the most important decisions a landlord can make. Charge too little, and you risk leaving money on the table. Charge too much, and your property could sit empty for months.
At Landlo, we help landlords find the perfect balance — maximising rental income while keeping your property attractive to tenants. In this guide, we’ll explore the key factors that influence rental prices and show you how to estimate your potential monthly income.
1. Location, Location, Location
It’s no secret that location plays a huge role in rental value:
- Properties in city centres or commuter hubs typically command higher rents.
- Proximity to schools, transport links, shops, and amenities increases desirability.
- Local rental demand influences how much tenants are willing to pay.
Tip: Research similar properties in your area to see what landlords are currently charging.
2. Property Type and Size
The type and size of your property heavily impact rental income:
- Houses vs flats: Larger houses with gardens often attract families and higher rent, while flats may appeal to young professionals at slightly lower rates.
- Number of bedrooms and bathrooms: More bedrooms can mean higher rent, but only if demand exists in your area.
- Condition and features: Modern kitchens, updated bathrooms, and energy-efficient upgrades make a property more appealing.
3. Furnished or Unfurnished
Deciding whether to offer a furnished or unfurnished property affects both rent and tenant type:
- Furnished: Often attracts professionals, short-term tenants, or corporate lets; can justify higher rent.
- Unfurnished: Appeals to longer-term tenants; may require lower rent but reduces wear and tear on furniture.
4. Market Trends and Seasonality
The rental market fluctuates throughout the year:
- High demand periods (spring and summer) often allow landlords to charge more.
- Economic conditions, interest rates, and local rental supply all influence what tenants are willing to pay.
Tip: Monitor local property portals and letting agents to stay on top of current trends.
5. Additional Costs and Considerations
Before setting rent, factor in your expenses:
- Mortgage payments
- Property management fees
- Insurance
- Maintenance and repairs
- Utilities (if included in rent)
Setting rent too low can mean your property isn’t covering costs — too high, and you risk long void periods.
6. Use Landlo’s Free Rental Calculator
Estimating rent doesn’t have to be guesswork. Landlo’s free online rental calculator takes the guesswork out of the process by:
- Analysing local market trends
- Considering property type and size
- Providing a tailored monthly rental estimate
💻 Try it now and see exactly what your property could earn.
Conclusion
Finding the right rental price is a balancing act: you want to attract reliable tenants while maximising income. By considering location, property features, market trends, and costs, landlords can make informed decisions that protect their investment.
At Landlo, we combine expert market knowledge with practical tools like our rental calculator to help you set the perfect rent every time.
📩 Contact us today to discuss your property or try our calculator to discover your potential rental income instantly.
